If you use AI as part of your toolset to provide valuable content, Google won't ding you. quality” argument before, notably with links.Īs it stands, Google is still focused on helpful content, regardless of the technology used to produce it. It’s like saying a calculator is bad for math results because you didn’t figure out the answer yourself.Īnd we’ve been through the “spam vs. Now it’s clear: Google has the same standard.Īfter all, humans can write spammy content just as readily as AI.

Staying focused on creating value with content has always been important for me. Instead, both search engines are racing to establish themselves as responsible curators of AI content. It’s not feasible to tell people not to use it.

I’m guessing these companies knew that people would use AI for content production when it became widely available – a watershed moment marked by ChatGPT‘s release. (And paid search marketers know how much AI and machine learning have changed the PPC game.) Google and Microsoft Bing are using AI-powered content to deliver search results, and that shouldn’t come as a surprise to anyone.Įven Google’s guidelines say they’ve been using AI in some form for a long time. The caveats to consider when using AI for content.With Google’s perspective out there for all to see, where do SEOs go from here? I’ll examine the topic from a few angles: It doesn’t matter what you use to create content as long as you’re producing something valuable for people – and not gaming the search engine. Google seems to support what many good SEOs have argued for some time:

Google might have stumbled in its Bard announcement, but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content.

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